Objective: To enhance the client’s social media strategy, build brand awareness, and drive engagement through a well-structured marketing approach.

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Fifth & Cor led an in-depth workshop to help a customized insurance solutions provider refine its social media marketing strategy. The workshop kicked off with the creation of a Social Creative Brief, which aligned the brand’s visual and messaging guidelines to ensure a cohesive and consistent presence across platforms. The client’s company pillars were identified as key themes for content: clients, partners, community, and employees, allowing the team to tailor messaging and build a brand identity based on these fundamental values.

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A critical part of the workshop focused on a 6-step process for optimizing social media handles, helping the client create easily accessible and consistent accounts across all platforms. This approach ensured that the brand would be easily searchable, fostering more engagement and visibility.

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Fifth & Cor also provided a comprehensive review of Content Strategy & Best Practices for the six key platforms: Facebook, Instagram, LinkedIn, YouTube, Pinterest, and X. The client learned how to create targeted content for each platform to maximize engagement and drive traffic to their website.

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The workshop also emphasized the importance of Keeping Up with Trends, with actionable insights into adapting content to current social media trends. In addition, the client learned about Proactive Outreach best practices, along with Posting Cadence & Best Practices, ensuring a balanced and consistent social presence. The session stressed the importance of an Omnichannel Approach, and strategies for Building Strategic Partnerships to extend the brand’s reach.

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By the end of the workshop, the client had a clear, actionable plan to elevate their social media marketing efforts, stay on top of trends, and foster relationships with their audience, ultimately enhancing brand awareness and engagement.

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Workshops like these are invaluable for companies that may not have the resources or need for an external marketing team. They provide a focused, cost-effective solution for businesses looking to optimize their marketing strategies without the commitment of hiring an outside agency or adding full-time staff. By offering targeted expertise and actionable insights, workshops empower businesses to refine their strategies, stay competitive, and improve their social media presence without the ongoing overhead. 

 

This approach allows companies to maintain control over their marketing efforts while benefiting from expert guidance and the latest industry trends.