Growing the eCommerce presence of a CPG Snack brand
Case Study
A Consumer Packaged Goods (CPG) Company is a clean-food company
that makes protein-rich snack bars. These bars are made with organic and
plant-based ingredients. Overall, these snack bars are handcrafted, gluten-free, plant-based, dairy-free, soy free, and non-GMO.
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CPG Company noticed little to no digital marketing growth and had zero paid ads prior to partnering with Fifth & Cor. Their ultimate goal was to grow their eCommerce presence as a majority of their business was retained through B2B retailers with smaller margins E.g. WholeFoods, CrossFits, Health Supermarkets, etc.
Our First 30 Days
The Fifth & Cor team curated and deployed organic content, shipped influencer product, took on the reigns of email marketing, began the implementation of paid media as well as launched CPG Companies' first paid ads.
12%
increase in conversion rate
17%
Increase in Total Sales
7%
Increase in Average Order Value
Our First 60 Days
Paid media launched a prospecting campaign and saw a...
4.62 ROAS with 18 purchases &
52 add-to-carts
Our First 90 Days
CPG Company saw a...
7% increase in returning customers
Year-To-Date
Paid media is going strong as well as continuous organic content. CPG Company has seen a 4.39 ROAS with 69 purchases and 309 add-to-carts. With the increase in overall social presence and paid media initiatives, CPG Company has seen a 104% increase in social sessions and a 208% increase in search sessions. They additionally saw a 257% increase in total sales!
202%
increase in Overall Site Sessions
273%
Increase in Total Orders
65%
Increase in returning customers