Automotive Retailer had a simple objective:  Boost product awareness & increase purchase intent and ultimately diversify their revenue streams in the long haul.

​

Video Pins were the centerpiece of Automotive Retailers' Pinterest push to boost engagement and awareness.

First step? Whip up some eye-catching creative. Dazzling creatives can make Pinterest a super-effective platform for launching a new product and achieving high rates of engagement.

Fifth & Cor acted on a tailored strategy that guided users to the specific product groups they’d need to turn their dream car into a reality. Automotive retailer reached Pinners by regularly adding content—ensuring the newest and best Pins were discovered. The team frequently updated more than 20 boards featuring product elements and benefits. A visual consistency with Pins allowed the retailer to expand awareness and advocacy in a manner that actively reflected their overall brand messaging and visual identity. 

​

​

Pinterest Verified Merchant
In order to make it even easier for people to discover and buy their products, Fifth & Cor initiated Automotive Retailer into the Verified Merchant Program. This allowed Automotive Retailer to get all of its products onto Pinterest quickly and easily through a dynamic data feed ingestion. Fifth & Cor launched Shopping campaigns targeted to search, knowing direct response ads would reach people looking to purchase.

​

Taking a phased approach to ad spend, campaign objectives and targeting helped Automotive Retailer scale while simultaneously lowering their cost per acquisition.