Putting Marketing Back in the Hands of Consumers

Retail Shoe Company is a Boca Raton, FL-based company that designs and manufactures slip-resistant footwear.

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Retail Shoe Company partnered with the team at Fifth & Cor to help boost their social media presence and foster a community of brand advocates alongside engagement and conversions. Fifth & Cor approached these challenges with a multi-pronged strategy. 

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Our social media mix included:

• Capturing lifestyle images and visuals to authentically tell a story

• Encouraging UGC with various incentivizing initiatives

• Expanding audiences through the launch of a Brand Ambassador Program

• Leveraging UGC assets across all media channels

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Loyal advocates paved the way for Retail Shoe Company’s Brand Ambassador Program. The Fifth & Cor team launched a tiered Brand Ambassador Program driving enriched dynamic content to the home page and PDP pages to increase time on page, overall interactions, and conversion rate.